Toronto Raptors; returning from near extinction to conquer a Canadian game
Rahman Mohamed
Official Raptors Logo; Retrieved 19 April 2014
Not only that, there’s a new campaign. CTV reported that the Raptors, the only NBA team north of the 49th parallel are advertising themselves as “We The North” in a new identity campaign to rally all of the Great White North behind them. But why?
Basketball is a Canadian game.
The Nova's Rays 